Press Packets and Publicity

I write press kits based on my long experience as a journalist. Your press kit should tell journalists what they want to know when they want to know it—in the way you want them to hear it. My press kits have all the facts and quotes that writers and editors need to put together their own stories. A well-written press packet is your ticket to great publicity—and more accurate stories about your organization.

Sanford Winery Press Packet

Fisher brochure

Oh and I promised you a story about my brief career as a jingle writer. Here goes:

The Jingle Story (or $833 per word!)  

A few years ago, a Safeway rep phoned me.  I had written the back labels for their Diablo Creek wine brand, and they wanted to know if I could write a jingle for their generic crackers.  I had lots of fun writting 50 or so, including “Crackers: The Fete Accompli” (too highbrow) and, my favorite, “Don’t Go Nuts, Go Crackers!”  The latter was rejected because, as one of their marketing guys complained, “We sell nuts, too.”  So they settled on “Crackers for Snackers.”  So much for corporate-committee thinking.  But, when you get $833.33 per word, you don’t complain much.